Join us on 2 October 2026 for Spectrum+, a practical three-hour marketing, communications and business development workshop exploring how Cayman financial services firms can communicate substance, strengthen trust and reputation, and navigate an increasingly AI-shaped market.

Presented by Jasmine Kees, Tamsin Deasey-Weinstein and Caine Smith, From Perception to Trust will build on the conversations from Spectrum 2026, taking a closer look at global positioning, reputation, innovation, integrity and long-term competitiveness through a marketing and business development lens.

The session will examine the gap between Cayman’s market reality and how it is understood internationally, alongside how AI is changing everyday work, market visibility and the responsibilities that come with adoption.

Through our partnership with the Cayman Islands Marketing Professionals Association, all CIMPA members will receive 10% off registration by using the code CIMPA10.

The Trust Gap: How Cayman Firms Can Communicate Substance, Not Spin

Trust is central to the buying decision in financial services, particularly in a market shaped by scrutiny, complexity, digital noise and legacy assumptions.

The session will explore how firms can move from broad claims to clearer proof, make expertise easier for the market to see and believe, and use credible people, strong evidence and relationship-led moments to shift perception.

Working with AI: Practical Adoption in Financial Services

AI is already changing how teams research markets, prepare for client conversations, develop content and make information easier to find.

The workshop will examine where generative AI can add practical value across marketing, communications and business development, alongside the need for accuracy, confidentiality, governance, accountability and human judgement.

Cayman’s Reputation and Trust in an AI-Shaped Market

The discussion will bring together the two central themes of the workshop: how Cayman is understood internationally and how AI is changing visibility, decision-making and trust.

Topics will include Cayman’s perception gap, making substance visible, credible influence, AI visibility, ownership and where human judgement must remain in control.

02 October 2026

9:00 – 9:10am

Welcome and Spectrum Context

Opening remarks and the themes carried forward from the main conference.

Paul Byles, Founder, Spectrum

9:10 – 9:40am

The Trust Gap

Communicating substance, closing perception gaps and building trust.

Jasmine Kees, Partner, Stillpoint Global Advisors

9:40 – 10:10am

Working with AI

Practical AI adoption, governance and human accountability.

Tamsin Deasey-Weinstein, AI Thought Leader

10:10 – 10:25am

Comfort and Networking Break

A short reset and time for informal conversation.

10:25 – 11:25am

PANEL DISCUSSION

Cayman’s market reputation, responsible AI adoption and trust.

Tamsin Deasey-Weinstein, AI Thought Leader
Jennifer O’Leary, Founder & Director
Caine Smith, Founder of AirVu Media & Vice Chair of CIMPA
Moderator: Jasmine Kees, Partner, Stillpoint Global Advisors

11:25 – 11:45am

Audience Q&A

Open questions to the presenters and panelists.

Tamsin Deasey-Weinstein, AI Thought Leader
Jennifer O’Leary, Founder & Director
Caine Smith, Founder of AirVu Media & Vice Chair of CIMPA
Moderator: Jasmine Kees, Partner, Stillpoint Global Advisors

11:45am – 12:00pm

Close

The Perception-to-Trust Map and final takeaway.

Jasmine Kees, Partner, Stillpoint Global Advisors

Attendees will leave with the Perception-to-Trust Map, a practical framework they can use after the workshop to turn a reputation challenge into one clear credibility move.

The map considers:

• Priority audience – Who are we trying to build confidence with?
• Current perception – What might they assume, misunderstand or undervalue?
• Desired belief – What do we want them to understand?
• Proof – What evidence would make that belief credible?
• Internal alignment – Who must support the position inside the firm?
• Credible spokesperson – Who is trusted and appropriate to carry the message?
• Relationship moment – Where should the message show up?
• Follow-through – How will the firm reinforce the message afterwards?

Attendees can use the map to identify one priority audience, one perception gap and one practical action to take forward over the next 90 days.